Not every district can afford a
full-time communications director.
But they all need one.



School staff feeling valued as professionals and acting as ambassadors for the district.
Parents engaging in their children’s education and trusting the district leadership.
Community members understanding the return on their investment as tax-payers.
Business and industry leaders partnering with educators to increase student opportunities.
Introducing Nebraska’s first full-service school communication and marketing strategy program, helping districts like yours develop a plan, including:
Surveys, research and analysis of your district communication, audiences and preferred messaging channels.
Development of a comprehensive plan, including crisis management, media, marketing and methods for reaching internal and external audiences.
Assistance with implementing the plan, budgeting for communication and marketing and on-call consulting as needed.
Constant monitoring and annual evaluation of communication efforts to build and improve next year’s plan.
Jack Sheard is our education communication and marketing strategist. He spent eight years at a 10,000-student Nebraska school district, with experience managing communication through:
From high-impact collateral and logo design to informative, intuitive websites, IdeaBank has been delivering quality creative to K-12 districts and colleges for more than 35 years. We bring your communications strategy to life with materials that meet your goals and showcase your district's successes.
Your district website is probably providing frequent posts for parents and students on important news regarding changes to schedules and updates to daily operations
Read MoreThe big question is how to communicate the situation. Who do we tell? How do we tell them? How much do we tell them? Why even bother, since the situation is over?
Read Moretake advantage of the opportunity an annual report affords to tell the right story to a larger audience than a typical Facebook post, note home or local newspaper article can reach.
Read MoreWe're a full-service advertising agency in Central Nebraska, providing marketing strategy, creative services and web development. We've been helping businesses and organizations for more than 30 years and believe a solid marketing strategy is the basis for every successful organization.
Our goal is to help your organization reach the next level, serving as your partner and guide. And we always put in the extra effort to make sure you're pleased with the final results.
Learn more about our program and discuss your district’s unique challenges.